05.Bloom Fest
2024
Branding
I created the brand for Bloom Fest, a youth-led creative festival that stood as a response to Tall Poppy Syndrome. The event was designed to uplift young voices and celebrate individuality, creativity, and growth-encouraging people to take up space without fear of being cut down. The brand identity was inspired by the metaphor of blooming, symbolising self-expression and personal emergence
I developed a bold, organic visual system using fluid forms, playful typography, and a vibrant colour palette. Applied across social media, posters, and event signage, the branding created an energising and inclusive atmosphere that visually echoed the festivals message of empowerment.